Kamis, 27 Januari 2011

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January 27, 2011

Who Will Win the Android vs. iPhone Race?

The explosive rise in sales of handsets running the Android operating system has given Apple a run for its money. eMarketer expects the Google platform to win out by the end of 2012. Full Article

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Moving from data paralysis to actionable analysis

Building a strong analytics foundation with the Adobe Online Marketing Suite. This webcast discusses:

  • Optimization tips from analytics guru Jim Sterne
  • Steps to integrate analytics across multiple channels
  • How Build.com increased revenue per visitor by 33%
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Brand Values Yield Clues to Social Media Influence

Purchasers of big-ticket items, including vehicles, are not all equally likely to be active on the same digital channels. Marketers must keep in mind the media habits of their brand's target audience to determine the best places to reach them, and must be keenly aware of the role online social channels play in influencing their purchases. Full Article

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Which of the following do you need?

  • Actionable data to validate your ideas.
  • Best practices for reaching consumers online.
  • Clarity to separate digital realities from hype.
If you answered 'Yes' to any of the above, you need eMarketer Total Access.





February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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