Rabu, 26 Januari 2011

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January 26, 2011

Online Communities Are a Winner for Women

Women are known for their high levels of social media activity and propensity to use online word-of-mouth to learn and share info about products and services. But targeting them on open, female-oriented communities could be more valuable than reaching out on mainstream social networking sites. Full Article

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Master Social Media Marketing & Measurement

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  • Compare Social traffic to other marketing channels
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Social Network Users Are Satisfied with Privacy Options

Facebook and other social networking sites seem to spur privacy complaints from industry watchers and users alike on a regular basis. But research suggests users are happy with the privacy options they have—or at least, they think they are. Full Article

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Tired of Wasting Your Online Ad Dollars?

Find out how BlueCava's device identification platform - recently featured on the front page of the Wall Street Journal - can help increase your online advertising efficiency by over 40%. Register for our Webinar on Feb 1, 2011





February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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