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January 24, 2011

Twitter Ad Revenues to Soar This Year

eMarketer's first forecast of ad spending on the microblogging service predicts $150 million in revenues for 2011—but the company will have to show it can live up to the hype and grow its user base. Full Article

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iPad Ad 'Wow Factor' Boosts Purchase Intent

The interactivity of iPad advertisements means marketers can count on more positive attitudes and improved purchase intent. And publishers benefit as well from premium inventory. Full Article

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February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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