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January 28, 2011

What Makes Facebook Fan Pages Successful?

YouTube, Coca-Cola and Starbucks are the largest brand fan pages on Facebook, yet local businesses make up the largest category of fan pages on the site. What can local businesses learn from the big brands when it comes to engagement online? Full Article

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Steve Madden Sees Mobile Web as Value-Add

Andrew Koven of Steve Madden spoke with Tobi Elkin of eMarketer about the evolution of Steve Madden's mobile web strategy, recent mobile initiatives and why fully integrating mobile strategy with ecommerce and physical stores is critical for retailers. Full Article

Andrew Koven
President of Ecommerce and Customer Experience
Steve Madden

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Power Tools for Facebook

8 of the world's top 10 brands drive their business on Facebook with our tool. What is your plan? Register for a demo.





February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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