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January 31, 2011

Figuring Out the Best Fit for Online Video

Online video is the fastest-growing ad format in digital advertising, and SMBs want in on the action. What are the smartest uses of online video to get your message across to the right audience? Full Article

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Consumers Expect Mobile Ads to Inform

The mobile device is a highly personal one, and it can take a lot for consumers to warm up to advertising on it. Research suggests marketers should do their best to make ads educational—and, of course, relevant. Full Article

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You are about to deliver a presentation on your latest flash of digital marketing genius.

You can:

  1. Support your idea with data and analysis.
  2. Pitch from the seat of your pants.
  3. Hope no one notices you don't have a real case.
If you picked A, eMarketer Total Access is right for you.





February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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