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March 16, 2011

Search and Social Together Aid Online Shoppers

Search has traditionally guided consumers through the online buying process, but social media is becoming a valuable resource for buyers looking to compare products and brands. However, marketers beware: Users on the path to purchase tend to favor blogs and review sites in combination with tried-and-true search behaviors over the use of Facebook and Twitter. Full Article

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New Webcast: The Keys to Customer Retention

Learn from the experts at IBM how automating your marketing will increase customer loyalty, while easily optimizing your cross channel communications, including:

Social – Digital - Transactional - Traditional Marketing

Click here to register for this new webcast, featuring experts from IBM and E*Trade. Advertisement

A Bright Future for Daily Deal Sites

In addition to a raft of startups, several major internet players are now looking to get involved in the deal-of-the-day space. According to one forecast, they have good reason to do so. Full Article

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March 20, 2011, Miami, FL
eMarketer Principal Analyst Noah Elkin will lead a session on "Making Marketing Sense of the Tablet Landscape."
March 24, 2011, New York, NY
eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends.

eMarketer Webinar

Thursday, Mar. 24, 1 pm ET

Join eMarketer Principal Analyst Jeffrey Grau for a free webinar:

The Future of US Retail Ecommerce

Space is limited. Register Now

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