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March 28, 2011

SMBs Turn to Social Before Search

Small and medium-sized businesses know that word-of-mouth is the top way their customers find them, so they've made social media their biggest online marketing focus after creating a company website—even though many consider search more effective. Full Article

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Learn the digital marketing trends of tomorrow

40% more visits to group coupon sites came from social networks versus email last year. This year, email is the leader. Click here to download the 2011 Digital Marketer report today to learn the latest insights pertaining to addressable advertising, consumer insight, email, mobile, search, and more.

What Do TV-Social Media Multitaskers Talk About?

Social media is changing the way younger consumers respond to TV shows. The type of TV show determines how and where they chat about it, but marketers must keep in mind that viewers are not always talking about the content.
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March 31, 2011, Las Vegas, NV
eMarketer principal analyst Noah Elkin will be presenting the latest mobile marketing trends.
April 7, 2011, Boston, MA
Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience.

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