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March 31, 2011

Ad Dollars Still Not Following Online and Mobile Usage

Despite increases in online and mobile ad spending, and the massive decreases for traditional media like print, there is still a dramatic mismatch between the amount of time consumers spend on various media and how much spending advertisers put into it. Full Article

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IMPACT 2011 Conference
for CMO's & Senior Marketers-Apr 10-15, Las Vegas

Learn from marketing experts how to utilize customer data, optimize & automate marketing processes, & make better decisions. Tracks include insights on:
Social – Personalization – Automation – Customer/Web Analytics. IMPACT is where science sharpens marketing. Get more info here. Advertisement

Mobile Marketers Must Respond to Cultural Differences

Latin America is a region with high mobile subscriber penetration, even when taking into account the multiple SIM cards used by many residents. Many marketers have latched on to SMS campaigns as an effective way to reach the population digitally, but each country in the region has its own usage habits and preferences. Fragmentation there is a lesson for marketers around the world on keeping local culture in mind when designing their campaigns.
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April 7, 2011, Boston, MA
Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience.
April 14, 2011, Chicago, IL
Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter.

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