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March 24, 2011

Media Content Drives Tablet Purchase Intent Owners of tablets and ereaders say their device usage would increase in response to enhanced online and multimedia content, and those considering buying tablets agree. Familiarity with the devices' capabilities makes them even more appealing. Full Article Read More Share this:. . . . Top Marketers Get Close to their Customers Using Analytics to Get it Done Learn how leading marketers such as Best Buy get close to their customers using data from every impression, every transaction, every status update, & every Tweet, to optimize and maximize every marketing dollar. Download this whitepaper from IBM. Case Study: How BlackBerry Used Online Video to Engage Young Men eMarketer analyzes a campaign by BlackBerry, which used mobile to drive views of sponsored video content on the National Hockey League's website. Full Article Read More Share this:. . . . Which of the following do you need? Actionable data to validate your ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. If you answered 'Yes' to any of the above, you need eMarketer Total Access. RECENT BLOG POSTS Starbucks Infuses Gift Cards with Social Media Report Roundup: Demographics Daily Deal Site Revenues to Reach $1.25 Billion This Year US Online Auto Ad Spending to Rise 14% This Year eMarketer Webinar: The Future of US Retail Ecommerce All Recent Blog Posts » RECENT ARTICLES Facebook's Diversification Drives Continued Growth What Will Online News Paywalls Mean for Advertisers? A Look at the True Twitter Audience Internet Users Rally Around Causes All Recent Articles » LATEST ANALYST REPORTS Facebook Users: The Juggernaut Rolls On Twitter Users: A Vocal Minority US Social Network Usage: 2011 Demographic and Behavioral Trends Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu All Reports » eMARKETER EVENTS TravelCom Conference March 31, 2011, Las Vegas, NV eMarketer principal analyst Noah Elkin will be presenting the latest mobile marketing trends. eMarketer Breakfast: Video Advertising Engagement (INVITE ONLY) April 7, 2011, Boston, MA Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience. All eMarketer Events » eMarketer Webinar Thursday, Mar. 24, 1 pm ET Join eMarketer Principal Analyst Jeffrey Grau for a free webinar: The Future of US Retail Ecommerce Space is limited. Register Now

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