Kamis, 24 Maret 2011

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March 24, 2011

Media Content Drives Tablet Purchase Intent

Owners of tablets and ereaders say their device usage would increase in response to enhanced online and multimedia content, and those considering buying tablets agree. Familiarity with the devices' capabilities makes them even more appealing. Full Article

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Case Study: How BlackBerry Used Online Video to Engage Young Men

eMarketer analyzes a campaign by BlackBerry, which used mobile to drive views of sponsored video content on the National Hockey League's website. Full Article

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Which of the following do you need?

  • Actionable data to validate your ideas.
  • Best practices for reaching consumers online.
  • Clarity to separate digital realities from hype.
If you answered 'Yes' to any of the above, you need eMarketer Total Access.





March 31, 2011, Las Vegas, NV
eMarketer principal analyst Noah Elkin will be presenting the latest mobile marketing trends.
April 7, 2011, Boston, MA
Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience.

eMarketer Webinar

Thursday, Mar. 24, 1 pm ET

Join eMarketer Principal Analyst Jeffrey Grau for a free webinar:

The Future of US Retail Ecommerce

Space is limited. Register Now

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