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March 29, 2011

TV Ad Spending Largely Unaffected by Growth Online

Ad spending on television, as in other traditional media, took a tumble during the recession, but TV is hanging on to its slice of the overall ad spending pie. While the internet's share of total spending will increase, it won't be at the expense of TV. Full Article

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Learn the digital marketing trends of tomorrow

40% more visits to group coupon sites came from social networks versus email last year. This year, email is the leader. Click here to download the 2011 Digital Marketer report today to learn the latest insights pertaining to addressable advertising, consumer insight, email, mobile, search, and more.

Product Recommendations Remain Low on Social Networks

Physical conversation is still the top way people share word-of-mouth about products and services, even among young adults. The biggest inroad for digital hasn't been social networking, but mobile phones—used for voice calls.
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You need to develop a social media program, but aren't sure how to get started.

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  1. Get insights to determine the best strategy.
  2. Move forward on a hunch and execute poorly.
  3. Give up.
If you picked A, eMarketer Total Access is right for you.





April 7, 2011, Boston, MA
Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience.
April 14, 2011, Chicago, IL
Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter.

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