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March 25, 2011

Top Mobile Shopping Activities of US Smartphone Users

US smartphone owners are growing more comfortable using their mobile devices as shopping aids. They're using them the most to help find the nearest store locations, compare pricing and research product details. Making a purchase directly from their smartphone is much farther down the list. Full Article

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The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement

Increasing subscriber engagement is a top priority for email marketers in 2011 as ISPs begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now

Pepsi Innovates with Social Media Metrics

Shiv Singh, head of digital for PepsiCo talked to eMarketer about how PepsiCo measures social media and the role Facebook plays in its social media outreach. Full Article

Shiv Singh
Head of Digital
PepsiCo Beverages America

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Download the Mobile Marketing Solution Kit

The 3 paper kit includes Forrester insights.

  • Mobile Adds New Appeal To Your Brand Experience
  • 2011 US Mobile Marketing Predictions
  • The Reason Why Mobile Marketing Matters
Download the White Paper >





March 31, 2011, Las Vegas, NV
eMarketer principal analyst Noah Elkin will be presenting the latest mobile marketing trends.
April 7, 2011, Boston, MA
Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience.

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