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February 14, 2011

Multiscreen Viewing Habits on the Rise

A new eMarketer report analyzes the video viewing habits of US consumers, who have largely abandoned the old world of appointment TV for newer more convenient and connected options. Full Article

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Leverage email, video and social media to maximize ROI

Optimize your online marketing mix. This webcast and guide will review:

  • An analytics framework for marketing optimization
  • Overcoming marketing 'silos'
  • How Alaska Airlines increased conversions by 12%
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Keeping Customers Loyal with Targeted Email

Email marketers have lots of options for segmenting their campaigns to increase performance. Zeroing in on the most loyal customers and reminding them of their relationship with a brand can help keep them coming back—and boost campaign metrics. Full Article

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You are about to deliver a presentation on your latest flash of digital marketing genius.

You can:

  1. Support your idea with data and analysis.
  2. Pitch from the seat of your pants.
  3. Hope no one notices you don't have a real case.
If you picked A, eMarketer Total Access is right for you.





March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."
March 8, 2011, Austin, Texas
eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement."

eMarketer Webinar

Thursday, Feb. 24, 1 pm ET

Join eMarketer Principal Analyst Noah Elkin for a free webinar:

Smart Devices: Phones, Tablets & More—Opportunities for Marketers

Space is limited. Register Now

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