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February 22, 2011

Mobile Payments Take Hold Around the World

Mobile phones are getting closer to becoming wallets, with contactless cards and other payment systems becoming more popular, along with mobile couponing and banking. Total mobile transactions are expected to near $1 trillion by 2014. Full Article

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Prevent Email Phishing Attacks Before They Occur

Trusted brands like yours have become victims of phishing attacks. More than 260 million fraudulent emails are sent daily, pretending to be from a trusted brand. Protect your brand and your customers. Keep pretenders out of the inbox with Return Path's Anti-Phishing Guide. Download today.

B2B Sites See Big Rise in LinkedIn Logins

Internet users like being able to take their social identities with them across the web, but many also want to compartmentalize and use different social networks for different purposes. LinkedIn has seen a big rise in businesspeople using their accounts to sign in to B2B sites.
Full Article

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You are about to deliver a presentation on your latest flash of digital marketing genius.

You can:

  1. Support your idea with data and analysis.
  2. Pitch from the seat of your pants.
  3. Hope no one notices you don't have a real case.
If you picked A, eMarketer Total Access is right for you.





March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."
March 8, 2011, Austin, Texas
eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement."

eMarketer Webinar

Thursday, Feb. 24, 1 pm ET

Join eMarketer Principal Analyst Noah Elkin for a free webinar:

Smart Devices: Phones, Tablets & More—Opportunities for Marketers

Space is limited. Register Now

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