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February 28, 2011

Social Media Is Not Killing Email

There is no shortage of reports of its demise, but email use is still strong across the US online population. It remains the top choice for commercial communication among all age groups, and checking email via mobile is becoming a critical activity.
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Consumers Continue Switch to Online Banking

Driven by increasing adoption of ever-evolving technologies, the ways in which customers deal with their banks are undergoing dramatic change. But newer platforms for banking face challenges from those worried about privacy and security. Full Article

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March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."
March 8, 2011, Austin, Texas
eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement."

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