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February 16, 2011

The Differences Between Mobile and Tablet Advertising As tablets proliferate, smartphones are also getting smarter and sporting larger, sharper screens. But despite the similarities, there's a bright line between attitudes toward ads on the two devices. Full Article Read More Share this:. . . . Do You Know the 9 Rules of Social Media? Understanding social media best practices for business is essential. This ebook covers the basics of social media listening, measuring, and engagement and it's all been broken down into 9 rules to make it easier for you to absorb and apply. Click here to download your free copy of the ebook: 9 Rules of Social Media Seniors Slowly Shift to Digital A new eMarketer report explores the media habits of seniors and how marketers can best reach them online. Full Article Read More Share this:. . . . You need to develop a social media program, but aren't sure how to get started. You can: Get insights to determine the best strategy. Move forward on a hunch and execute poorly. Give up. If you picked A, eMarketer Total Access is right for you. RECENT ARTICLES How Retailers Can Make Video Efforts More Effective In China, Social Networks Drive Conversation Multiscreen Viewing Habits on the Rise Keeping Customers Loyal with Targeted Email All Recent Articles » RECENT ARTICLES How Retailers Can Make Video Efforts More Effective In China, Social Networks Drive Conversation Multiscreen Viewing Habits on the Rise Keeping Customers Loyal with Targeted Email All Recent Articles » LATEST ANALYST REPORTS The Video Viewing Audience: Trends for Marketers Demographic Profile—Children Smart and Getting Smarter: Key Mobile Device Trends for Marketers Mobile Web: Best Practices for Retailers Worldwide Social Network Ad Spending: 2011 Outlook All Reports » eMARKETER EVENTS The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." All eMarketer Events » eMarketer Webinar Thursday, Feb. 24, 1 pm ET Join eMarketer Principal Analyst Noah Elkin for a free webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Space is limited. Register Now

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