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February 16, 2011

The Differences Between Mobile and Tablet Advertising

As tablets proliferate, smartphones are also getting smarter and sporting larger, sharper screens. But despite the similarities, there's a bright line between attitudes toward ads on the two devices. Full Article

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Do You Know the 9 Rules of Social Media?

Understanding social media best practices for business is essential. This ebook covers the basics of social media listening, measuring, and engagement and it's all been broken down into 9 rules to make it easier for you to absorb and apply. Click here to download your free copy of the ebook:
9 Rules of Social Media

Seniors Slowly Shift to Digital

A new eMarketer report explores the media habits of seniors and how marketers can best reach them online. Full Article

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You need to develop a social media program, but aren't sure how to get started.

You can:

  1. Get insights to determine the best strategy.
  2. Move forward on a hunch and execute poorly.
  3. Give up.
If you picked A, eMarketer Total Access is right for you.





March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."
March 8, 2011, Austin, Texas
eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement."

eMarketer Webinar

Thursday, Feb. 24, 1 pm ET

Join eMarketer Principal Analyst Noah Elkin for a free webinar:

Smart Devices: Phones, Tablets & More—Opportunities for Marketers

Space is limited. Register Now

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