Jumat, 11 Februari 2011

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February 11, 2011

Young Men Lead Location-Based Service Adoption

Most people know about location-aware services on their mobile phone, but adoption is still relatively low. Young people are out in front, and privacy concerns make location-sharing more appealing to men than women. Full Article

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Live Webinar: Increase Email Subscriber Engagement

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Carnival's Facebook Effort Engages First-Timers

Kimberly Maul of eMarketer spoke with Stephanie Leavitt of Carnival Cruise Lines about Carnival's social media campaign for its newest ship, the Magic; how cruisers and travel agents use social media; and the kinds of marketing that resonate with Carnival's Facebook fans. Full Article

Stephanie Leavitt
Senior Manager, Online Experience & Operations
Carnival Cruise Lines

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March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."
March 8, 2011, Austin, Texas
eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement."

eMarketer Webinar

Thursday, Feb. 24, 1 pm ET

Join eMarketer Principal Analyst Noah Elkin for a free webinar:

Smart Devices: Phones, Tablets & More—Opportunities for Marketers

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