Jumat, 10 Desember 2010


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December 10, 2010
Daily Deals Are All the Rage This Holiday Season
With the buzz around Groupon, and Google's failed bid to buy it, daily-deal sites are hotter than ever. Cost-conscious consumers will look to these daily deals this holiday season to save money while still giving great gifts. These sites can spur participation by linking to charities and nonprofits during this season of giving back as well.
Full Article




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The New Rules of Email Deliverability: 2011 and Beyond
Is your email a priority in the inbox? Learn how to optimize for deliverability at Hotmail, Gmail, Yahoo and AOL including the latest information on each ISP's approach to engagement filtering, the social inbox and sender reputation enforcement.
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American Express Targets New Demographic with ZYNC
Mary Hines of American Express spoke with eMarketer about the company's newest rewards credit card and "pause and purchase" buying behavior. Full Article


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Ten Steps to Effective Email Marketing. There's a marketing revolution. New technologies are emerging while communication channels shift and fragment. Delivery of measurable ROI critical. Read the white paper and learn how to deliver integrated, measurable email marketing campaigns in the evolving online landscape. Download Now.


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... SPECIAL eMARKETER WEBINAR
Join eMarketer Principal Analysts
Noah Elkin, David Hallerman and Debra Aho Williamson for a free webinar:
December 16, 1 PM ET.
Click here to register.
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eMARKETER IN THE NEWS See All News Coverage

eMARKETER SPEAKING AND EXHIBITING
German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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