Kamis, 23 Desember 2010

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December 23, 2010
Who Relies Most on Smartphones for Shopping?
The holiday season has many consumers turning to their smartphones for the first time to assist in shopping, a habit that will be sure to continue into the new year. Women, young people and ethnic minorities will be using them most. Full Article

Why Do Leaders Like USA Today,
NFL and Kraft Choose the Pluck
Social Marketing Platform?
If your social media efforts aren't delivering more audience, deeper engagement, more conversions and better market insights, we should talk. Pluck puts your own site at the heart of your social media strategy. Put community on your site in 2011.
Download the Blueprint

A Look at Facebook's Foray into Location-Based Services
Emily White of Facebook spoke with eMarketer principal analyst Noah Elkin about Places, the company's location-sharing feature, and Deals, its location-based commerce initiative. Full Article

Emily White
Senior Director of Local

Which of the following do you need?
  • Actionable data to validate your brilliant ideas.
  • Best practices to help you turn a good idea into a great campaign.
  • The clarity necessary to separate digital marketing realities from hype.
  • All of the above in one product.
If you answered 'Yes' to any of the above, you need eMarketer Total Access.

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The eMarketer Daily will not be published on Friday, December 24, in observance of Christmas. The next edition will be sent out Monday, December 27.

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German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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