Kamis, 23 Desember 2010


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December 23, 2010
Who Relies Most on Smartphones for Shopping?
The holiday season has many consumers turning to their smartphones for the first time to assist in shopping, a habit that will be sure to continue into the new year. Women, young people and ethnic minorities will be using them most. Full Article




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A Look at Facebook's Foray into Location-Based Services
Emily White of Facebook spoke with eMarketer principal analyst Noah Elkin about Places, the company's location-sharing feature, and Deals, its location-based commerce initiative. Full Article




Emily White
Senior Director of Local
Facebook

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The eMarketer Daily will not be published on Friday, December 24, in observance of Christmas. The next edition will be sent out Monday, December 27.



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eMARKETER SPEAKING AND EXHIBITING
German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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