Trouble reading this? Please visit http://www.emarketer.com/Newsletter_htm/20101223.html

Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed December 23, 2010 Who Relies Most on Smartphones for Shopping? The holiday season has many consumers turning to their smartphones for the first time to assist in shopping, a habit that will be sure to continue into the new year. Women, young people and ethnic minorities will be using them most. Full Article Advertisement Why Do Leaders Like USA Today, NFL and Kraft Choose the Pluck Social Marketing Platform? If your social media efforts aren't delivering more audience, deeper engagement, more conversions and better market insights, we should talk. Pluck puts your own site at the heart of your social media strategy. Put community on your site in 2011. Download the Blueprint A Look at Facebook's Foray into Location-Based Services Emily White of Facebook spoke with eMarketer principal analyst Noah Elkin about Places, the company's location-sharing feature, and Deals, its location-based commerce initiative. Full Article Emily White Senior Director of Local Facebook Advertisement Which of the following do you need? Actionable data to validate your brilliant ideas. Best practices to help you turn a good idea into a great campaign. The clarity necessary to separate digital marketing realities from hype. All of the above in one product. If you answered 'Yes' to any of the above, you need eMarketer Total Access. Recent Articles iPad Ads Engage Magazine Readers Department Stores Take Digital Out-of-Home Marketing to New Heights Online Ad Spend Surpasses Newspapers Resources Are Now a Big Issue for Social Media Marketers Word-of-Mouth Has Greatest Effect on Moms How Travelers Use Social Media UK Social Network Ad Spending to Double by 2012 See All Recent Articles Recent Blog Posts What Facebook Has in Store for Its 'Places' and 'Deals' Features eMarketer Webinar: Key Digital Trends for 2011 Postponed "Google Tax" Lets Big US Firms Off the Hook, For Now What the Tron iAd Means for the Future of Tablet Advertising Time Spent Watching TV Still Tops Internet See All Recent Blog Posts 11 Trends for 2011 Tablets: New Screens for Marketers The Digital News Audience: 24/7 Participation Social Media in the Marketing Mix: Budgeting for 2011 Flash Sales: What Retailers Need to Know Get eMarketer Total Access—includes all reports and data. Learn More. The eMarketer Daily will not be published on Friday, December 24, in observance of Christmas. The next edition will be sent out Monday, December 27. eMARKETER IN THE NEWS 12/20: Wall Street Journal - Online Ads Pull Ahead of Newspapers 12/17: Forbes - From Old Spice to Levitra, Social Media is the Place to Build Brands See All News Coverage eMARKETER SPEAKING AND EXHIBITING German Media Conference January 17, 2011 eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing" See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™