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December 27, 2010
Trends in Consumers' Time Spent with Media
TV is still tops, but internet and mobile use are growing. What do consumers' changing media habits mean for marketers?
Full Article

The New Rules of Email Deliverability: 2011 and Beyond
Is your email a priority in the inbox? Learn how to optimize for deliverability at Hotmail, Gmail, Yahoo and AOL including the latest information on each ISP's approach to engagement filtering, the social inbox and sender reputation enforcement.
Download Now.

Can Consumers Learn to Love Behavioral Targeting?
Targeting based on a web user's actions is so unpopular the question is not, "Who likes it most?" but, "Who hates it least?" Public opinion is driving the possibility of legislation or regulation, and marketers' efforts to educate about the benefits of targeted advertising may fall on deaf ears. Full Article

You need to develop a social media program, but aren't sure how to get started.

You can:
  1. Quickly find reliable data and information that leads to a successful program.
  2. Waste months compiling info and determining the right direction.
  3. Move forward on a hunch and risk executing poorly.
  4. Give up.
If you picked A, eMarketer Total Access is right for you. Learn why.

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German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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