Selasa, 28 Desember 2010


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December 27, 2010
Trends in Consumers' Time Spent with Media
TV is still tops, but internet and mobile use are growing. What do consumers' changing media habits mean for marketers?
Full Article




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The New Rules of Email Deliverability: 2011 and Beyond
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Can Consumers Learn to Love Behavioral Targeting?
Targeting based on a web user's actions is so unpopular the question is not, "Who likes it most?" but, "Who hates it least?" Public opinion is driving the possibility of legislation or regulation, and marketers' efforts to educate about the benefits of targeted advertising may fall on deaf ears. Full Article




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eMARKETER IN THE NEWS See All News Coverage

eMARKETER SPEAKING AND EXHIBITING
German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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