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Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed December 21, 2010 Online Ad Spend Surpasses Newspapers According to eMarketer forecasts, US spending on online advertising in 2010 will push pass newspapers for the first time. Full Article Advertisement Learn practical and proven ways to integrate Facebook into your marketing mix with MarketingSherpa's new 48-page ebook. Get inspired to improve your Facebook profile, lift sales, grow your audience and connect with influencers. Download your free copy of MarketingSherpa's Top 5 Facebook Case Studies from 2010, compliments of HubSpot. Download Now! Resources Are Now a Big Issue for Social Media Marketers Social media marketing was once seen as an easy, low-cost channel to reach consumers—with the little problem of a lack of proven ROI. Now that they have a better idea what a real social media marketing effort involves, companies are finding time and resources may be an even bigger issue. Full Article Advertisement You need to develop a social media program, but aren't sure how to get started. You can: Quickly find reliable data and information that leads to a successful program. Waste months compiling info and determining the right direction. Move forward on a hunch and risk executing poorly. Give up. If you picked A, eMarketer Total Access is right for you. Learn why. Recent Articles Word-of-Mouth Has Greatest Effect on Moms How Travelers Use Social Media UK Social Network Ad Spending to Double by 2012 Discover Gives Customers Reason to Buy Online What Tablets Can Do for Marketers Marketing to Seniors with Online Health Information What Shoppers Want from Retail Apps See All Recent Articles Recent Blog Posts eMarketer Webinar: Key Digital Trends for 2011 Postponed 'Google Tax' Lets Big US Firms Off the Hook, For Now What the Tron iAd Means for the Future of Tablet Advertising Time Spent Watching TV Still Tops Internet A Shopper's Take: What Retailers Can Learn From Groupon's Shortcomings See All Recent Blog Posts Tablets: New Screens for Marketers The Digital News Audience: 24/7 Participation Social Media in the Marketing Mix: Budgeting for 2011 Flash Sales: What Retailers Need to Know UK Internet Users and Usage: Top 2010 Trends Get eMarketer Total Access—includes all reports and data. Learn More. eMARKETER IN THE NEWS 12/20: Wall Street Journal - Online Ads Pull Ahead of Newspapers 12/17: Forbes - From Old Spice to Levitra, Social Media is the Place to Build Brands See All News Coverage eMARKETER SPEAKING AND EXHIBITING German Media Conference January 17, 2011 eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing" See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™