Selasa, 21 Desember 2010

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December 21, 2010
Online Ad Spend Surpasses Newspapers
According to eMarketer forecasts, US spending on online advertising in 2010 will push pass newspapers for the first time.
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Learn practical and proven ways to integrate Facebook into your marketing mix with MarketingSherpa's new 48-page ebook. Get inspired to improve your Facebook profile, lift sales, grow your audience and connect with influencers. Download your free copy of MarketingSherpa's Top 5 Facebook Case Studies from 2010, compliments of HubSpot. Download Now!

Resources Are Now a Big Issue for Social Media Marketers
Social media marketing was once seen as an easy, low-cost channel to reach consumers—with the little problem of a lack of proven ROI. Now that they have a better idea what a real social media marketing effort involves, companies are finding time and resources may be an even bigger issue.
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You need to develop a social media program, but aren't sure how to get started.

You can:
  1. Quickly find reliable data and information that leads to a successful program.
  2. Waste months compiling info and determining the right direction.
  3. Move forward on a hunch and risk executing poorly.
  4. Give up.
If you picked A, eMarketer Total Access is right for you. Learn why.

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German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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