Senin, 27 Desember 2010

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December 27, 2010
Email, Social Media to See More Marketing Dollars in 2011
Email and social media seem to go hand in hand: Marketers say they are the two areas most widely expected to receive increased funding next year, and the channels will become more integrated as email marketers adopt still more social tactics. Full Article

Forrester forecasts the future of search marketing.
SEM trends and transformations you need to know about

The report reviews:
  • Trends and transformations in the search marketing world
  • Five steps to integrate search into your overall business plan
  • Best practices to increase your search sophistication
Download Now

Canada Tops US in Online Video Engagement
Online video viewing is on the upswing around the world, but internet users in Canada say they watch more often than their counterparts in the UK and US, and are also more likely to pass along content. Full Article

You are about to deliver a presentation on your latest flash of digital marketing genius.

You can:
  1. Support your brilliant idea with hard data and analysis.
  2. Pitch from the seat of your pants.
  3. Hope no one notices you don't have a real business case.
  4. Not attend your own presentation.
If you picked A, eMarketer Total Access is right for you. Learn why.

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German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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