Rabu, 22 Desember 2010

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December 22, 2010
iPad Ads Engage Magazine Readers
Print publishers hoped their magazines would be revitalized on shiny new tablet devices, and readers appear to be responding—particularly when ads are especially eye-catching. Full Article

Smart marketing for smart phones
How NBC Universal measures and optimizes mobile video, games, and apps

This webcast will review:
  • Forrester research on mobile usage and marketing
  • Best practices for creating an engaging mobile experience
  • NBC Universal's mobile measurement with Adobe SiteCatalyst®, powered by Omniture
Download Now

Department Stores Take Digital Out-of-Home Marketing to New Heights
Retailers such as Bloomingdale's, Macy's, Saks and Bergdorf Goodman have incorporated digital media and LCD screens into their holiday window displays to increase the wow factor. Though these displays may not be directly providing product information, they're attracting more consumers to stores and creating buzz about store brands. Full Article

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German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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