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December 30, 2010
How Tweens, Teens and Parents Decide What to Buy
When making decisions about electronics purchases, teens and tweens have very different approaches. And for parents, the internet is the most important factor—after price. Full Article

Do you know if your customer experience and revenue are protected...?
  • For your most important transactions and pages?
  • Compared to the competition?
Web performance issues can have a catastrophic impact on your revenue. Find performance problems before your customers do.

Check Your Performance Today!

Walgreens Embraces Mobile as Key to Multichannel Success
Abhi Dhar of Walgreens spoke with eMarketer's Tobi Elkin about the chain store's moves to offer customers prescription refills, photo services and more via mobile. Full Article

Abhi Dhar
Chief Technology Officer, Divisional VP

Which of the following do you need?
  • Actionable data to validate your brilliant ideas.
  • Best practices to help you turn a good idea into a great campaign.
  • The clarity necessary to separate digital marketing realities from hype.
  • All of the above in one product.
If you answered 'Yes' to any of the above, you need eMarketer Total Access.

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The eMarketer Daily will not be published on Friday, December 31, in observance of New Year's Day. The next edition will be sent out Monday, January 3.

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German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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