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December 20, 2010
Word-of-Mouth Has Greatest Effect on Moms
Moms are a prime target of brand marketers, who know they do the most to spread the word about products in conversations online and off. Those conversations also have a greater effect on them. Full Article

eMarketer Whitepaper: Optimizing
the Ecommerce Experience; Trends
for 2011
As ecommerce evolves and online sellers vie for customer dollars and loyalty, optimizing the customer experience is a priority. Learn how top ecommerce innovators are effectively crossing channels and measuring their success with social, mobile, video and more. Download today.

How Travelers Use Social Media
Whether it is pre-trip research and reservations or posting photos on Facebook after they've returned home, consumers are using social media for every stage of the travel experience. Full Article

You are about to deliver a presentation on your latest flash of digital marketing genius.

You can:
  1. Support your brilliant idea with hard data and analysis.
  2. Pitch from the seat of your pants.
  3. Hope no one notices you don't have a real business case.
  4. Not attend your own presentation.
If you picked A, eMarketer Total Access is right for you. Learn why.

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German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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