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Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed December 20, 2010 Word-of-Mouth Has Greatest Effect on Moms Moms are a prime target of brand marketers, who know they do the most to spread the word about products in conversations online and off. Those conversations also have a greater effect on them. Full Article Advertisement eMarketer Whitepaper: Optimizing the Ecommerce Experience; Trends for 2011 As ecommerce evolves and online sellers vie for customer dollars and loyalty, optimizing the customer experience is a priority. Learn how top ecommerce innovators are effectively crossing channels and measuring their success with social, mobile, video and more. Download today. How Travelers Use Social Media Whether it is pre-trip research and reservations or posting photos on Facebook after they've returned home, consumers are using social media for every stage of the travel experience. Full Article Advertisement You are about to deliver a presentation on your latest flash of digital marketing genius. You can: Support your brilliant idea with hard data and analysis. Pitch from the seat of your pants. Hope no one notices you don't have a real business case. Not attend your own presentation. If you picked A, eMarketer Total Access is right for you. Learn why. Recent Articles UK Social Network Ad Spending to Double by 2012 Discover Gives Customers Reason to Buy Online What Tablets Can Do for Marketers Marketing to Seniors with Online Health Information What Shoppers Want from Retail Apps Are Consumers Ready to 'Friend' Financial Firms? Harnessing the Value of the Digital News Audience See All Recent Articles Recent Blog Posts Postponed 'Google Tax' Lets Big US Firms Off the Hook, For Now What the Tron iAd Means for the Future of Tablet Advertising Time Spent Watching TV Still Tops Internet A Shopper's Take: What Retailers Can Learn From Groupon's Shortcomings Inside Twitter's "100 Million New Members" Number See All Recent Blog Posts Tablets: New Screens for Marketers The Digital News Audience: 24/7 Participation Social Media in the Marketing Mix: Budgeting for 2011 Flash Sales: What Retailers Need to Know UK Internet Users and Usage: Top 2010 Trends Get eMarketer Total Access—includes all reports and data. Learn More. eMARKETER IN THE NEWS 12/5: Adweek - Zynga's Betting the Farm 12/5: Mashable - 6 Reasons Why Social Games Are the Next Advertising Frontier See All News Coverage eMARKETER SPEAKING AND EXHIBITING German Media Conference January 17, 2011 eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing" See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™