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March 16, 2011

Search and Social Together Aid Online Shoppers Search has traditionally guided consumers through the online buying process, but social media is becoming a valuable resource for buyers looking to compare products and brands. However, marketers beware: Users on the path to purchase tend to favor blogs and review sites in combination with tried-and-true search behaviors over the use of Facebook and Twitter. Full Article Read More Share this:. . . . New Webcast: The Keys to Customer Retention Learn from the experts at IBM how automating your marketing will increase customer loyalty, while easily optimizing your cross channel communications, including: Social – Digital - Transactional - Traditional Marketing Click here to register for this new webcast, featuring experts from IBM and E*Trade. A Bright Future for Daily Deal Sites In addition to a raft of startups, several major internet players are now looking to get involved in the deal-of-the-day space. According to one forecast, they have good reason to do so. Full Article Read More Share this:. . . . Which of the following do you need? Actionable data to validate your ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. If you answered 'Yes' to any of the above, you need eMarketer Total Access. RECENT ARTICLES Are Location-Based Shopping Apps Catching On? Photo-Sharing Trends Encourage Marketers Long-Tail Websites Boost Ad Efficiency Spanish-Speaking Hispanics Embrace Online Video All Recent Articles » RECENT ARTICLES Are Location-Based Shopping Apps Catching On? Photo-Sharing Trends Encourage Marketers Long-Tail Websites Boost Ad Efficiency Spanish-Speaking Hispanics Embrace Online Video All Recent Articles » LATEST ANALYST REPORTS Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu Automotive Advertising Picks Up Speed Online Teen Girls: Always on a Social Shopping Mission Demographic Profile—Teens All Reports » eMARKETER EVENTS iMedia Breakthrough Summit March 20, 2011, Miami, FL eMarketer Principal Analyst Noah Elkin will lead a session on "Making Marketing Sense of the Tablet Landscape." AppNation Advertising and Media Summit March 24, 2011, New York, NY eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends. All eMarketer Events » eMarketer Webinar Thursday, Mar. 24, 1 pm ET Join eMarketer Principal Analyst Jeffrey Grau for a free webinar: The Future of US Retail Ecommerce Space is limited. Register Now

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