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March 22, 2011

A Look at the True Twitter Audience A new eMarketer report analyzes how many people are really using the service, who they are and what they're doing. Full Article Read More Share this:. . . . Making Analytics Actionable – New Whitepaper Learn how marketing organizations are deploying analytics to transform insight into action. This whitepaper from MIT'S Sloan Management Review & IBM offers a deep dive on: Brand Case Studies – Global Marketing Surveys – Strategies for Winning Analytics – and more. Download your whitepaper now Internet Users Rally Around Causes Research shows that internet users are more involved with civic, social, and religious groups than non-users. Marketers can harness the participatory nature of the web to generate real engagement. Full Article Read More Share this:. . . . You need to develop a social media program, but aren't sure how to get started. You can: Get insights to determine the best strategy. Move forward on a hunch and execute poorly. Give up. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS Stat of the Day: Daily Deal Site Revenues to Reach $1.25 Billion This Year Stat of the Day: US Online Auto Ad Spending to Rise 14% This Year eMarketer Webinar: The Future of US Retail Ecommerce Stat of the Day: Advertising Online Surpassed Newspapers in 2010 Stat of the Day: AOL's Share of Online Ad Revenues To Slip 2.8% in 2011 All Recent Blog Posts » RECENT ARTICLES Mobile Travel Planners Offer Marketers Growing Target PR Pros Use Social Media More Effectively Days of Double-Digit Growth in Social Network Users Are Over How Karmaloop Uses Multimedia for Cutting-Edge Cool All Recent Articles » LATEST ANALYST REPORTS US Social Network Usage: 2011 Demographic and Behavioral Trends Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu Automotive Advertising Picks Up Speed Online Teen Girls: Always on a Social Shopping Mission All Reports » eMARKETER EVENTS AppNation Advertising and Media Summit March 24, 2011, New York, NY eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends. eMarketer Webinar: The Future of US Retail Ecommerce March 24, 2011, Online Principal analyst Jeffrey Grau will discuss eMarketer's new US retail ecommerce forecast, which predicts online retail developments over the next five years. All eMarketer Events » eMarketer Webinar Thursday, Mar. 24, 1 pm ET Join eMarketer Principal Analyst Jeffrey Grau for a free webinar: The Future of US Retail Ecommerce Space is limited. Register Now

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