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March 28, 2011

SMBs Turn to Social Before Search Small and medium-sized businesses know that word-of-mouth is the top way their customers find them, so they've made social media their biggest online marketing focus after creating a company website—even though many consider search more effective. Full Article Read More Share this:. . . . Learn the digital marketing trends of tomorrow 40% more visits to group coupon sites came from social networks versus email last year. This year, email is the leader. Click here to download the 2011 Digital Marketer report today to learn the latest insights pertaining to addressable advertising, consumer insight, email, mobile, search, and more. What Do TV-Social Media Multitaskers Talk About? Social media is changing the way younger consumers respond to TV shows. The type of TV show determines how and where they chat about it, but marketers must keep in mind that viewers are not always talking about the content. Full Article Read More Share this:. . . . You are about to deliver a presentation on your latest flash of digital marketing genius. You can: Support your idea with data and analysis. Pitch from the seat of your pants. Hope no one notices you don't have a real case. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS Three in Four US Households Will Be Online Next Year Yahoo!'s Share of Search Ad Market to Fall to 8.1% This Year Starbucks Infuses Gift Cards with Social Media Report Roundup: Demographics Stat of the Day: Daily Deal Site Revenues to Reach $1.25 Billion This Year All Recent Blog Posts » RECENT ARTICLES Top Mobile Shopping Activities of US Smartphone Users Pepsi Innovates with Social Media Metrics Media Content Drives Tablet Purchase Intent Case Study: How BlackBerry Used Online Video to Engage Young Men All Recent Articles » LATEST ANALYST REPORTS Facebook Users: The Juggernaut Rolls On Twitter Users: A Vocal Minority US Social Network Usage: 2011 Demographic and Behavioral Trends Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu All Reports » eMARKETER EVENTS TravelCom Conference March 31, 2011, Las Vegas, NV eMarketer principal analyst Noah Elkin will be presenting the latest mobile marketing trends. eMarketer Breakfast: Video Advertising Engagement (INVITE ONLY) April 7, 2011, Boston, MA Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience. All eMarketer Events »

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