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March 30, 2011

Mobile vs. Social: The Status of Marketing Integration Marketers are taking up mobile and social as key parts of their digital campaigns, but in both cases efforts remain siloed. Email has been most successfully integrated with mobile and social, but other tactics remain behind. Full Article Read More Share this:. . . . Spam vs. Your Brand: How to Win the Battle with Effective Moderation Spam is everywhere these days, but learning how to moderate spam on your Facebook page is easier than you think. We'll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue's latest Whitepaper on Spam Moderation now. A Look at LinkedIn Users The business-oriented social network may not be as hot as Facebook, but millions of professionals log on to the site regularly to network and socialize with their peers. The company now reports it has 100 million members around the world. Full Article Read More Share this:. . . . eMarketer Total Access is where you will find: Actionable data to validate your brilliant ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. Take a Peek RECENT BLOG POSTS US Television Ad Spending Grew 9.7% in 2010 eMarketer Webinar: The Future of US Retail Ecommerce Three in Four US Households Will Be Online Next Year Yahoo!'s Share of Search Ad Market to Fall to 8.1% This Year Starbucks Infuses Gift Cards with Social Media All Recent Blog Posts » RECENT ARTICLES TV Ad Spending Largely Unaffected by Growth Online Product Recommendations Remain Low on Social Networks SMBs Turn to Social Before Search What Do TV-Social Media Multitaskers Talk About? All Recent Articles » LATEST ANALYST REPORTS Facebook Users: The Juggernaut Rolls On Twitter Users: A Vocal Minority US Social Network Usage: 2011 Demographic and Behavioral Trends Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu All Reports » eMARKETER EVENTS eMarketer Breakfast: Video Advertising Engagement (INVITE ONLY) April 7, 2011, Boston, MA Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience. eMarketer Breakfast: Social Networking Usage & Marketing Trends (INVITE ONLY) April 14, 2011, Chicago, IL Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter. All eMarketer Events »

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