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March 25, 2011

Top Mobile Shopping Activities of US Smartphone Users US smartphone owners are growing more comfortable using their mobile devices as shopping aids. They're using them the most to help find the nearest store locations, compare pricing and research product details. Making a purchase directly from their smartphone is much farther down the list. Full Article Read More Share this:. . . . The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement Increasing subscriber engagement is a top priority for email marketers in 2011 as ISPs begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now Pepsi Innovates with Social Media Metrics Shiv Singh, head of digital for PepsiCo talked to eMarketer about how PepsiCo measures social media and the role Facebook plays in its social media outreach. Full Article Shiv Singh Head of Digital PepsiCo Beverages America Read More Share this:. . . . Download the Mobile Marketing Solution Kit The 3 paper kit includes Forrester insights. Mobile Adds New Appeal To Your Brand Experience 2011 US Mobile Marketing Predictions The Reason Why Mobile Marketing Matters Download the White Paper > RECENT BLOG POSTS Three in Four US Households Will Be Online Next Year Yahoo!'s Share of Search Ad Market to Fall to 8.1% This Year Starbucks Infuses Gift Cards with Social Media Report Roundup: Demographics Daily Deal Site Revenues to Reach $1.25 Billion This Year All Recent Blog Posts » RECENT ARTICLES Media Content Drives Tablet Purchase Intent Case Study: How BlackBerry Used Online Video to Engage Young Men Facebook's Diversification Drives Continued Growth What Will Online News Paywalls Mean for Advertisers? All Recent Articles » LATEST ANALYST REPORTS Facebook Users: The Juggernaut Rolls On Twitter Users: A Vocal Minority US Social Network Usage: 2011 Demographic and Behavioral Trends Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu All Reports » eMARKETER EVENTS TravelCom Conference March 31, 2011, Las Vegas, NV eMarketer principal analyst Noah Elkin will be presenting the latest mobile marketing trends. eMarketer Breakfast: Video Advertising Engagement (INVITE ONLY) April 7, 2011, Boston, MA Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience. All eMarketer Events »

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