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March 29, 2011

TV Ad Spending Largely Unaffected by Growth Online Ad spending on television, as in other traditional media, took a tumble during the recession, but TV is hanging on to its slice of the overall ad spending pie. While the internet's share of total spending will increase, it won't be at the expense of TV. Full Article Read More Share this:. . . . Learn the digital marketing trends of tomorrow 40% more visits to group coupon sites came from social networks versus email last year. This year, email is the leader. Click here to download the 2011 Digital Marketer report today to learn the latest insights pertaining to addressable advertising, consumer insight, email, mobile, search, and more. Product Recommendations Remain Low on Social Networks Physical conversation is still the top way people share word-of-mouth about products and services, even among young adults. The biggest inroad for digital hasn't been social networking, but mobile phones—used for voice calls. Full Article Read More Share this:. . . . You need to develop a social media program, but aren't sure how to get started. You can: Get insights to determine the best strategy. Move forward on a hunch and execute poorly. Give up. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS Three in Four US Households Will Be Online Next Year Yahoo!'s Share of Search Ad Market to Fall to 8.1% This Year Starbucks Infuses Gift Cards with Social Media Report Roundup: Demographics Daily Deal Site Revenues to Reach $1.25 Billion This Year All Recent Blog Posts » RECENT ARTICLES SMBs Turn to Social Before Search What Do TV-Social Media Multitaskers Talk About? Top Mobile Shopping Activities of US Smartphone Users Pepsi Innovates with Social Media Metrics All Recent Articles » LATEST ANALYST REPORTS Facebook Users: The Juggernaut Rolls On Twitter Users: A Vocal Minority US Social Network Usage: 2011 Demographic and Behavioral Trends Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu All Reports » eMARKETER EVENTS eMarketer Breakfast: Video Advertising Engagement (INVITE ONLY) April 7, 2011, Boston, MA Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience. eMarketer Breakfast: Social Networking Usage & Marketing Trends (INVITE ONLY) April 14, 2011, Chicago, IL Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter. All eMarketer Events »

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