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March 31, 2011

Ad Dollars Still Not Following Online and Mobile Usage Despite increases in online and mobile ad spending, and the massive decreases for traditional media like print, there is still a dramatic mismatch between the amount of time consumers spend on various media and how much spending advertisers put into it. Full Article Read More Share this:. . . . IMPACT 2011 Conference for CMO's & Senior Marketers-Apr 10-15, Las Vegas Learn from marketing experts how to utilize customer data, optimize & automate marketing processes, & make better decisions. Tracks include insights on: Social – Personalization – Automation – Customer/Web Analytics. IMPACT is where science sharpens marketing. Get more info here. Mobile Marketers Must Respond to Cultural Differences Latin America is a region with high mobile subscriber penetration, even when taking into account the multiple SIM cards used by many residents. Many marketers have latched on to SMS campaigns as an effective way to reach the population digitally, but each country in the region has its own usage habits and preferences. Fragmentation there is a lesson for marketers around the world on keeping local culture in mind when designing their campaigns. Full Article Read More Share this:. . . . Shopping Cart Abandonment Recovery Calculator On average, 65% of shoppers abandon their carts before completing the transaction, costing online retailers $18 billion per year. See how much revenue you could recover with an automated shopping cart abandonment remarketing solution with Listrak's Revenue Recovery Calculator. RECENT BLOG POSTS US Magazine Print Ad Revenues Fell 5% in 2010 US Television Ad Spending Grew 9.7% in 2010 eMarketer Webinar: The Future of US Retail Ecommerce Three in Four US Households Will Be Online Next Year Yahoo!'s Share of Search Ad Market to Fall to 8.1% This Year All Recent Blog Posts » RECENT ARTICLES Ad Dollars Still Not Following Online and Mobile Usage Mobile Marketers Must Respond to Cultural Differences Mobile vs. Social: The Status of Marketing Integration A Look at LinkedIn Users All Recent Articles » LATEST ANALYST REPORTS Banking Online: Multichannel Engagement Deepens Customer Loyalty Facebook Users: The Juggernaut Rolls On Twitter Users: A Vocal Minority US Social Network Usage: 2011 Demographic and Behavioral Trends Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers All Reports » eMARKETER EVENTS eMarketer Breakfast: Video Advertising Engagement (INVITE ONLY) April 7, 2011, Boston, MA Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience. eMarketer Breakfast: Social Networking Usage & Marketing Trends (INVITE ONLY) April 14, 2011, Chicago, IL Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter. All eMarketer Events »

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