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March 14, 2011

Long-Tail Websites Boost Ad Efficiency Most advertisers focus on the short tail of the web—the biggest sites with the greatest reach. But the long tail of smaller, niche sites can attract a bigger response for their marketing dollar. Full Article Read More Share this:. . . . Download the Mobile Marketing Solution Kit The 3 paper kit includes Forrester insights. Mobile Adds New Appeal To Your Brand Experience 2011 US Mobile Marketing Predictions The Reason Why Mobile Marketing Matters Download the White Paper > Spanish-Speaking Hispanics Embrace Online Video While Hispanics are less likely to be online than the general population, those who do use the web have adopted some activities with even greater enthusiasm than average. Online video viewing and social networking both appeal to this group, especially to bilingual and Spanish-dominant Hispanics. Full Article Read More Share this:. . . . All new eBook: Facebook Page Marketing 2011 Find out from HubSpot how the most recent Facebook updates can help your marketing. Four social media experts explain the benefits of customized tabs, geotargeting, how to leverage contests, how to increase your fan base, how to find customers, who's doing it right and more. Download your ebook today. RECENT BLOG POSTS Stat of the Day: AOL's Share of Online Ad Revenues To Slip 2.8% in 2011 Report Roundup: Consumers & Ecommerce Stat of the Day: Apple to take 78% of global tablet market share in 2011 Stat of the Day: Bing Not Making a Dent in Google's Share of Search Revenues eMarketer is Hiring All Recent Blog Posts » RECENT ARTICLES The Advertiser-Agency Gap in Digital Spending Priorities Baby Boomers: Neglected by Marketers Real-Time Bidding Grows Among Advertisers, Agencies and Publishers More Marketers Move Toward Engagement on Social Media All Recent Articles » LATEST ANALYST REPORTS Automotive Advertising Picks Up Speed Online Teen Girls: Always on a Social Shopping Mission Demographic Profile—Teens Western Europe Social Network Usage UK Multichannel Marketing: New Paths to Consumer Engagement All Reports » eMARKETER EVENTS iMedia Breakthrough Summit March 20, 2011, Miami, FL eMarketer Principal Analyst Noah Elkin will lead a session on "Making Marketing Sense of the Tablet Landscape." AppNation Advertising and Media Summit March 24, 2011, New York, NY eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends. All eMarketer Events »

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