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March 3, 2011

In-Banner Video Sees Slip in View-to-Completion Rates As marketers continue to invest in online video advertising, engagement metrics such as completion rate are increasingly valuable benchmarks for marketing success. However, marketers witnessing a year-over-year decrease in video completion rates for in-banner ads need not blame themselves just yet—data suggests they might be experiencing a larger, industrywide trend. Full Article Read More Share this:. . . . Secrets of Successful "From" Names and Subject Lines "From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game. Download your copy today! Increasing Digital Exposure for America's Biggest Spenders: Grandparents Research shows that grandparents spend more than any other consumer segment in the US, and the changing landscape of American households means younger generations, and the digital media they spend time with, are influencing their grandparents more than ever. Full Article Read More Share this:. . . . eMarketer Total Access is where you will find: Actionable data to validate your brilliant ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. Take a Peek RECENT BLOG POSTS Stat of the Day: Apple to take 78% of global tablet market share in 2011 Stat of the Day: Bing Not Making a Dent in Google's Share of Search Revenues eMarketer is Hiring Stat of the Day: Mobile Ad Spending to Reach $1.1 Billion in 2011 eMarketer Webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers All Recent Blog Posts » RECENT ARTICLES High Satisfaction Rates Support a Bright Future for Tablets The State of Social Networking in Western Europe Facebook to Surpass Yahoo! in Display Ad Revenues This Year Google and Yahoo! Still Take More Overall Online Ad Dollars All Recent Articles » LATEST ANALYST REPORTS Demographic Profile—Teens Western Europe Social Network Usage UK Multichannel Marketing: New Paths to Consumer Engagement 7 Trends for Video Advertising Engagement Canada Retail Ecommerce Forecast: Measured Growth Ahead All Reports » eMARKETER EVENTS 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." AppNation Advertising and Media Summit March 24, 2011, New York, NY eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends. All eMarketer Events »

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