Kamis, 03 Maret 2011

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March 3, 2011

In-Banner Video Sees Slip in View-to-Completion Rates

As marketers continue to invest in online video advertising, engagement metrics such as completion rate are increasingly valuable benchmarks for marketing success. However, marketers witnessing a year-over-year decrease in video completion rates for in-banner ads need not blame themselves just yet—data suggests they might be experiencing a larger, industrywide trend. Full Article

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Secrets of Successful "From" Names and Subject Lines

"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game. Download your copy today!

Increasing Digital Exposure for America's Biggest Spenders: Grandparents

Research shows that grandparents spend more than any other consumer segment in the US, and the changing landscape of American households means younger generations, and the digital media they spend time with, are influencing their grandparents more than ever. Full Article

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March 8, 2011, Austin, Texas
eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement."
March 24, 2011, New York, NY
eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends.

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