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March 15, 2011

Are Location-Based Shopping Apps Catching On? shopkick, the location-based shopping app that has partnered with a growing list of major retail chains, reports that it has racked up just over 1 million active users since its August 2010 launch. Full Article Read More Share this:. . . . Mobile barcodes make traditional media both interactive and measurable. When consumers scan these barcodes with their mobile devices, they are immediately connected to the web where they can view videos, coupons, and more. Want to learn more about mobile barcodes? Sign up for a FREE webinar today. Photo-Sharing Trends Encourage Marketers Six billion photos are uploaded to Facebook each month, and with the growth of applications like Instagram, marketers are looking to capitalize on this latest trend. Current campaigns are focused around brand awareness and engaging with fans, but some companies are experimenting with how photo-sharing can increase sales. Full Article Read More Share this:. . . . eMarketer Total Access is where you will find: Actionable data to validate your brilliant ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. Take a Peek RECENT BLOG POSTS eMarketer Webinar: The Future of US Retail Ecommerce Stat of the Day: Advertising Online Surpassed Newspapers in 2010 Stat of the Day: AOL's Share of Online Ad Revenues To Slip 2.8% in 2011 Report Roundup: Consumers & Ecommerce Stat of the Day: Apple to take 78% of global tablet market share in 2011 All Recent Blog Posts » RECENT ARTICLES Long-Tail Websites Boost Ad Efficiency Spanish-Speaking Hispanics Embrace Online Video The Advertiser-Agency Gap in Digital Spending Priorities Baby Boomers: Neglected by Marketers All Recent Articles » LATEST ANALYST REPORTS Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu Automotive Advertising Picks Up Speed Online Teen Girls: Always on a Social Shopping Mission Demographic Profile—Teens Western Europe Social Network Usage All Reports » eMARKETER EVENTS iMedia Breakthrough Summit March 20, 2011, Miami, FL eMarketer Principal Analyst Noah Elkin will lead a session on "Making Marketing Sense of the Tablet Landscape." AppNation Advertising and Media Summit March 24, 2011, New York, NY eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends. All eMarketer Events » eMarketer Webinar Thursday, Mar. 24, 1 pm ET Join eMarketer Principal Analyst Jeffrey Grau for a free webinar: The Future of US Retail Ecommerce Space is limited. Register Now

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