Trouble reading this? Please visit http://www.emarketer.com/Newsletter_htm/20101215.html

Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed December 15, 2010 What Shoppers Want from Retail Apps Consumers have shown frustration with retailers' mobile offerings, and many retailers are far behind in the m-commerce arena. What would shoppers consider most useful on their smartphones? Full Article Advertisement WHITE PAPER: Profile, Personalize and Profit Learn how to take advantage of the latest generation of personalization technologies: Build loyalty by giving customers what they want, when they want it, wherever they go Recapture inactive customers, reduce the cost of acquiring new ones—and create fans of your brand Download the White Paper > Are Consumers Ready to 'Friend' Financial Firms? Some industries are less social than others, but they might not have to stay that way. While only a small portion of social media users are fans or followers of financial services institutions, it's not because they're not friendly. Full Article Advertisement You need to develop a social media program, but aren't sure how to get started. You can: Quickly find reliable data and information that leads to a successful program. Waste months compiling info and determining the right direction. Move forward on a hunch and risk executing poorly. Give up. If you picked A, eMarketer Total Access is right for you. Learn why. Recent Articles Harnessing the Value of the Digital News Audience Marketers Buy In to Promoted Tweets How to Build a Better Banner Ad Social Media Is Greater Marketing Priority for Small Businesses Daily Deals Are All the Rage This Holiday Season American Express Targets New Demographic with ZYNC iPad Sales to More Than Double Next Year See All Recent Articles Recent Blog Posts A Shopper's Take: What Retailers Can Learn From Groupon's Shortcomings Inside Twitter's "100 Million New Members" Number Tablet Madness Can Inspire iAd Addiction Promises, Promises: Will Online Video Ads Deliver This Year? Case Study: Using Online Community to Crowdsource Customer Loyalty Strategy See All Recent Blog Posts The Digital News Audience: 24/7 Participation Social Media in the Marketing Mix: Budgeting for 2011 Flash Sales: What Retailers Need to Know UK Internet Users and Usage: Top 2010 Trends Online Holiday Sales Forecast: Optimism Is in the Air Get eMarketer Total Access—includes all reports and data. Learn More. eMARKETER IN THE NEWS 12/5: Adweek - Zynga's Betting the Farm 12/5: Mashable - 6 Reasons Why Social Games Are the Next Advertising Frontier See All News Coverage eMARKETER SPEAKING AND EXHIBITING German Media Conference January 17, 2011 eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing" See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™