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Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed December 2, 2010 Consumers Believe in Positive Word-of-Mouth While brands worry that word-of-mouth may cast them in a negative light, research tends to show most discussions about brands are positive, and recommendations have more power than warnings. Consumers may also be more likely to believe nice things about a company. Full Article Advertisement WHITE PAPER: Master Social Media Marketing & Measurement Learn how to: Better engage and target social media users Understand social media payback in the context of the overall online marketing mix Understand the total impact of impression-based campaigns Download the White Paper > 2011 Trends: Major Mobile Promise in Europe Convergence, privacy and, of course, the economy will be major issues in Europe next year, but researchers expect the takeoff of mobile marketing to be particularly dramatic. Part 4 of 4 on next year's trends. Full Article Advertisement eMarketer Total Access is where you will find: Actionable data to validate your brilliant ideas. Best practices and analysis to help you turn a good idea into a great campaign. The clarity necessary to separate digital marketing realities from hype. All of the above in one product. Take a Peek Recent Articles 2011 Trends: Content Marketing Is Critical Getting Bulk Emails to Perform Like Targeted Campaigns 2011 Trends: Future of Online Ad Buys Is Social Media Marketing Integration Years Away? 2011 Trends: Census Highlights Demographic Shifts Canadians Say Yes to Social Media Why Social Media Is Top Priority for Search Marketers See All Recent Articles Recent Blog Posts Do Holiday Cyber Sales Predict Holiday Bonanza? Mixed Tidings for UK Ad Spending Cyber Monday Is Dead, Long Live Online Shopping All Thanksgiving Weekend Google Boutiques: Right Trend, Wrong Approach Shopkick App Lands Big Fish: Target and The Wet Seal See All Recent Blog Posts UK Internet Users and Usage: Top 2010 Trends Online Holiday Sales Forecast: Optimism Is in the Air Customer Product Reviews: The Next Generation Blacks Online: Young, Mobile and Social Word-of-Mouth Marketing: Leveraging Trust Online and Offline Get eMarketer Total Access—includes all reports and data. Learn More. ... SPECIAL eMARKETER WEBINAR Join eMarketer Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson for a free webinar: Key Digital Trends for 2011 December 16, 1 PM ET. Click here to register. Space is limited. eMARKETER IN THE NEWS 11/29: Advertising Age - Why Groupon Appeals to Google: It's All About Local 11/29: Media Life - Look for Cyber Monday sales to jump See All News Coverage eMARKETER SPEAKING AND EXHIBITING German Media Conference January 17, 2011 eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing" See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™