Rabu, 01 Desember 2010


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December 1, 2010
2011 Trends: Content Marketing Is Critical
eMarketer CEO Geoff Ramsey talks about creating magnetic content that naturally attracts consumers to a brand, instead of just pushing interruptive advertising at them. Part 3 of 4 on trends for the new year. Full Article




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Thinking Big: 10 Tips to Drive Conversions & Speed Growth
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Getting Bulk Emails to Perform Like Targeted Campaigns
Research has shown that targeted, segmented emails perform better than bulk promotional mailings because users perceive them as more relevant. But some bulk emails can appear more targeted than they are—and perform well to boot. Full Article




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eMARKETER SPEAKING AND EXHIBITING
German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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