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March 4, 2011

Media Usage and Shopping Habits of Teens Two new eMarketer reports analyze the habits of teens and how marketers can effectively reach them. One report outlines their media usage, while the other looks at the social nature of teen girls' shopping. Full Article Read More Share this:. . . . The New Rules of Email Deliverability: 2011 and Beyond Don't get blocked on your way to the inbox! Learn how to optimize for deliverability at Hotmail, Gmail, Yahoo and AOL including the latest information on each ISP's approach to engagement filtering, the social inbox and sender reputation enforcement. Download Now Ford Blends Digital with Branded Content Scott Kelly of Ford Motor Co. talked to eMarketer about integrated marketing efforts at Ford and why ads in online and social media are more effective for the Ford brand than Super Bowl commercials. Full Article Scott Kelly Digital Marketing Manager Ford Motor Company Read More Share this:. . . . Which of the following do you need? Actionable data to validate your ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. If you answered 'Yes' to any of the above, you need eMarketer Total Access. RECENT BLOG POSTS Stat of the Day: Apple to take 78% of global tablet market share in 2011 Stat of the Day: Bing Not Making a Dent in Google's Share of Search Revenues eMarketer is Hiring Stat of the Day: Mobile Ad Spending to Reach $1.1 Billion in 2011 eMarketer Webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers All Recent Blog Posts » RECENT ARTICLES In-Banner Video Sees Slip in View-to-Completion Rates Increasing Digital Exposure for America's Biggest Spenders: Grandparents High Satisfaction Rates Support a Bright Future for Tablets The State of Social Networking in Western Europe All Recent Articles » LATEST ANALYST REPORTS Demographic Profile—Teens Western Europe Social Network Usage UK Multichannel Marketing: New Paths to Consumer Engagement 7 Trends for Video Advertising Engagement Canada Retail Ecommerce Forecast: Measured Growth Ahead All Reports » eMARKETER EVENTS 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." AppNation Advertising and Media Summit March 24, 2011, New York, NY eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends. All eMarketer Events »

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