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March 4, 2011

Media Usage and Shopping Habits of Teens

Two new eMarketer reports analyze the habits of teens and how marketers can effectively reach them. One report outlines their media usage, while the other looks at the social nature of teen girls' shopping. Full Article

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The New Rules of Email Deliverability: 2011 and Beyond

Don't get blocked on your way to the inbox! Learn how to optimize for deliverability at Hotmail, Gmail, Yahoo and AOL including the latest information on each ISP's approach to engagement filtering, the social inbox and sender reputation enforcement. Download Now

Ford Blends Digital with Branded Content

Scott Kelly of Ford Motor Co. talked to eMarketer about integrated marketing efforts at Ford and why ads in online and social media are more effective for the Ford brand than Super Bowl commercials. Full Article

Scott Kelly
Digital Marketing Manager
Ford Motor Company

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March 8, 2011, Austin, Texas
eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement."
March 24, 2011, New York, NY
eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends.

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