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March 11, 2011

The Advertiser-Agency Gap in Digital Spending Priorities While advertisers and agencies tend to agree on the overall importance of digital to marketing budgets, they are not on the same page regarding up-and-coming digital priorities—or how to measure success in those channels. Full Article Read More Share this:. . . . The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement Increasing subscriber engagement is a top priority for email marketers in 2011 as ISPs begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now Baby Boomers: Neglected by Marketers Lori Bitter of Continuum Crew spoke with eMarketer senior analyst Lisa E. Phillips about how boomers use media and the best ways to reach them. Full Article Lori Bitter President and CEO Continuum Crew Read More Share this:. . . . IMPACT 2011 Conference for CMO's & Senior Marketers-Apr 10-15, Las Vegas Learn from marketing experts how to utilize customer data, optimize & automate marketing processes, & make better decisions. Tracks include insights on: Social – Personalization – Automation – Customer/Web Analytics. IMPACT is where science sharpens marketing. Get more info here. RECENT BLOG POSTS Stat of the Day: AOL's Share of Online Ad Revenues To Slip 2.8% in 2011 Report Roundup: Consumers & Ecommerce Stat of the Day: Apple to take 78% of global tablet market share in 2011 Stat of the Day: Bing Not Making a Dent in Google's Share of Search Revenues eMarketer is Hiring All Recent Blog Posts » RECENT ARTICLES Real-Time Bidding Grows Among Advertisers, Agencies and Publishers More Marketers Move Toward Engagement on Social Media Search Behavior Shines Spotlight on Organic Results Automotive Online Ad Spending Revs Up All Recent Articles » LATEST ANALYST REPORTS Automotive Advertising Picks Up Speed Online Teen Girls: Always on a Social Shopping Mission Demographic Profile—Teens Western Europe Social Network Usage UK Multichannel Marketing: New Paths to Consumer Engagement All Reports » eMARKETER EVENTS iMedia Breakthrough Summit March 20, 2011, Miami, FL eMarketer Principal Analyst Noah Elkin will lead a session on "Making Marketing Sense of the Tablet Landscape." AppNation Advertising and Media Summit March 24, 2011, New York, NY eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends. All eMarketer Events »

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