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January 4, 2011
How Online Video Can Reach the Business Audience
The sound and motion of video appeal to many web users, offering marketers a chance to reach them with messages as compelling as those on television. Even busy businesspeople want to watch video on the web, looking for information and recommendations.
Full Article

Smart marketing for smart phones
How NBC Universal measures and optimizes mobile video, games, and apps

You'll learn:

  • Forrester research on mobile usage and marketing
  • Best practices for creating an engaging mobile experience
  • NBC Universal's mobile measurement with Adobe SiteCatalyst, powered by Omniture
Download Now

Untapped Potential for Mobile Loyalty Programs
The rise of mobile social networking has left more consumers than ever interested in connecting with brands via mobile, but few marketers may be taking advantage of their targets' receptivity to potentially lucrative loyalty programs. Full Article

You need to develop a social media program, but aren't sure how to get started.

You can:

  1. Quickly find reliable data and information that leads to a successful program.
  2. Waste months compiling info and determining the right direction.
  3. Move forward on a hunch and risk executing poorly.
  4. Give up.
If you picked A, eMarketer Total Access is right for you. Learn why.

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German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

See All Events

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