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Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed January 4, 2011 How Online Video Can Reach the Business Audience The sound and motion of video appeal to many web users, offering marketers a chance to reach them with messages as compelling as those on television. Even busy businesspeople want to watch video on the web, looking for information and recommendations. Full Article Advertisement Smart marketing for smart phones How NBC Universal measures and optimizes mobile video, games, and apps You'll learn: Forrester research on mobile usage and marketing Best practices for creating an engaging mobile experience NBC Universal's mobile measurement with Adobe SiteCatalyst, powered by Omniture Download Now Untapped Potential for Mobile Loyalty Programs The rise of mobile social networking has left more consumers than ever interested in connecting with brands via mobile, but few marketers may be taking advantage of their targets' receptivity to potentially lucrative loyalty programs. Full Article Advertisement You need to develop a social media program, but aren't sure how to get started. You can: Quickly find reliable data and information that leads to a successful program. Waste months compiling info and determining the right direction. Move forward on a hunch and risk executing poorly. Give up. If you picked A, eMarketer Total Access is right for you. Learn why. Recent Articles Online Ad Spending Set to Break Records Paying for Online Content as Popular as Ecommerce How Tweens, Teens and Parents Decide What to Buy Walgreens Embraces Mobile as Key to Multichannel Success B2B Possibilities for Mobile Following Japan's Lead on Social Games Trends in Consumers' Time Spent with Media See All Recent Articles Recent Blog Posts How Retailers Can Make Flash Sales Work For Them Social Networks Will Change Ways People Give to Charity Marketers Spending More on Social Media for the Wrong Reasons Digital News Platforms Still Present Opportunity For Marketers What Facebook Has in Store for Its 'Places' and 'Deals' Features See All Recent Blog Posts US Ad Spending: Online Outshines Other Media 11 Trends for 2011 Tablets: New Screens for Marketers The Digital News Audience: 24/7 Participation Social Media in the Marketing Mix: Budgeting for 2011 Get eMarketer Total Access—includes all reports and data. Learn More. eMARKETER IN THE NEWS 12/29: Tech News World - Internet Tracking May Not Be Worth the Headaches 12/28: ClickZ - AT&T Puts Ratings and Reviews on Facebook Page See All News Coverage eMARKETER SPEAKING AND EXHIBITING German Media Conference January 17, 2011 eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing" See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2011 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrakâ„¢