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January 25, 2011

How Marketers Can Experiment with Social Games

A new eMarketer report analyzes the social gaming market in the US, which now reaches about a quarter of internet users. Marketers have rich opportunities to play with this sizeable audience and growing revenue pie. Full Article

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Website and Email Critical B2B Investments

A majority of business-to-business marketers expect a bigger budget to play with in 2011, and they are looking to spend it on tried-and-true online media—plus social.
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eMARKETER EVENTS

February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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