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January 25, 2011

How Marketers Can Experiment with Social Games A new eMarketer report analyzes the social gaming market in the US, which now reaches about a quarter of internet users. Marketers have rich opportunities to play with this sizeable audience and growing revenue pie. Full Article Read More Share this:. . . . Make Your Site Social In this 45 minute webinar, Gigya demonstrates how to bring the power of Facebook and Twitter to your corporate or brand site to drive social registrations, word of mouth marketing at scale, and community engagement. Click here to Register Today Website and Email Critical B2B Investments A majority of business-to-business marketers expect a bigger budget to play with in 2011, and they are looking to spend it on tried-and-true online media—plus social. Full Article Read More Share this:. . . . Add social to everything you do. Let the crowd amplify your message across social networks. Empower brand advocates to amp up their dialogue and connect the dots by placing share functionality across all existing marketing programs and improve your ROI. Get started right now! RECENT BLOG POSTS eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 In the "Year of the Tablet" What Do Marketers Need to Know? CES Roundup: 4G Smartphones—Bigger, Faster...Better? All Recent Blog Posts » RECENT ARTICLES Twitter Ad Revenues to Soar This Year iPad Ad 'Wow Factor' Boosts Purchase Intent Who Recalls the Most Mobile Ads? Nationwide Explores Emerging Online Tactics All Recent Articles » LATEST ANALYST REPORTS Social Gaming: Marketers Make Their Move UK Social Network Advertising: A New Platform for Consumer Goods Shopping for Insurance Online: A Multichannel Quest Shopper Marketing Insight: Embracing Digital Touchpoints Beyond the Check-In: Best Practices for Location-Based Marketing All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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