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January 26, 2011

Online Communities Are a Winner for Women Women are known for their high levels of social media activity and propensity to use online word-of-mouth to learn and share info about products and services. But targeting them on open, female-oriented communities could be more valuable than reaching out on mainstream social networking sites. Full Article Read More Share this:. . . . Master Social Media Marketing & Measurement Learn how to: Compare Social traffic to other marketing channels How Social drives clicks, awareness & conversions Track creative variations to see user preference Download the White Paper > Social Network Users Are Satisfied with Privacy Options Facebook and other social networking sites seem to spur privacy complaints from industry watchers and users alike on a regular basis. But research suggests users are happy with the privacy options they have—or at least, they think they are. Full Article Read More Share this:. . . . Tired of Wasting Your Online Ad Dollars? Find out how BlueCava's device identification platform - recently featured on the front page of the Wall Street Journal - can help increase your online advertising efficiency by over 40%. Register for our Webinar on Feb 1, 2011 RECENT BLOG POSTS eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 In the "Year of the Tablet" What Do Marketers Need to Know? CES Roundup: 4G Smartphones—Bigger, Faster...Better? All Recent Blog Posts » RECENT ARTICLES How Marketers Can Experiment with Social Games Website and Email Critical B2B Investments Twitter Ad Revenues to Soar This Year iPad Ad 'Wow Factor' Boosts Purchase Intent All Recent Articles » LATEST ANALYST REPORTS Social Gaming: Marketers Make Their Move UK Social Network Advertising: A New Platform for Consumer Goods Shopping for Insurance Online: A Multichannel Quest Shopper Marketing Insight: Embracing Digital Touchpoints Beyond the Check-In: Best Practices for Location-Based Marketing All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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