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January 21, 2011

Who Recalls the Most Mobile Ads? More than a third of mobile internet users can remember specific advertisements they have seen on their phones. A demographic breakdown reveals differences within the audience. Full Article Read More Share this:. . . . Unsure how to respond on Facebook? Download our free Whitepaper: The Definitive Guide to Social Media Moderation and Publishing With more than 700 status updates posted on Facebook per second, you need a game plan. Download Whitepaper Nationwide Explores Emerging Online Tactics Shawn Morton of Nationwide Insurance spoke to Lauren McKay of eMarketer about the significance of online channels to Nationwide's growth and customer relationships. Full Article Shawn Morton Director, Mobile, Social and Emerging Media Nationwide Insurance Read More Share this:. . . . Power Tools for Facebook 8 of the world's top 10 brands drive their business on Facebook with our tools. What is your plan? Register for a demo RECENT BLOG POSTS Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 In the "Year of the Tablet" What Do Marketers Need to Know? CES Roundup: 4G Smartphones—Bigger, Faster...Better? Is Facebook Really No. 1? All Recent Blog Posts » RECENT ARTICLES Are Impersonal Messages Hurting Your Online Marketing? SMBs Look to Facebook and LinkedIn for Lead Generation Parents of Young Children Prime for Social Marketing Insurance Marketing Gets a Digital Makeover All Recent Articles » LATEST ANALYST REPORTS UK Social Network Advertising: A New Platform for Consumer Goods Shopping for Insurance Online: A Multichannel Quest Shopper Marketing Insight: Embracing Digital Touchpoints Beyond the Check-In: Best Practices for Location-Based Marketing Social Commerce: Personalized and Collaborative Shopping Experiences All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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