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January 28, 2011

What Makes Facebook Fan Pages Successful? YouTube, Coca-Cola and Starbucks are the largest brand fan pages on Facebook, yet local businesses make up the largest category of fan pages on the site. What can local businesses learn from the big brands when it comes to engagement online? Full Article Read More Share this:. . . . Unsure how to respond on Facebook? Attend Buddy Media's free Webinar: The Definitive Guide to Social Media Moderation and Publishing With more than 700 status updates posted on Facebook per second, you need a game plan. Register Now Steve Madden Sees Mobile Web as Value-Add Andrew Koven of Steve Madden spoke with Tobi Elkin of eMarketer about the evolution of Steve Madden's mobile web strategy, recent mobile initiatives and why fully integrating mobile strategy with ecommerce and physical stores is critical for retailers. Full Article Andrew Koven President of Ecommerce and Customer Experience Steve Madden Read More Share this:. . . . Power Tools for Facebook 8 of the world's top 10 brands drive their business on Facebook with our tool. What is your plan? Register for a demo. RECENT BLOG POSTS eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 In the "Year of the Tablet" What Do Marketers Need to Know? CES Roundup: 4G Smartphones—Bigger, Faster...Better? All Recent Blog Posts » RECENT ARTICLES Who Will Win the Android vs. iPhone Race? Brand Values Yield Clues to Social Media Influence Online Communities Are a Winner for Women Social Network Users Are Satisfied with Privacy Options All Recent Articles » LATEST ANALYST REPORTS Germany: Digital Market Trends Social Gaming: Marketers Make Their Move UK Social Network Advertising: A New Platform for Consumer Goods Shopping for Insurance Online: A Multichannel Quest Shopper Marketing Insight: Embracing Digital Touchpoints All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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