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January 27, 2011

Who Will Win the Android vs. iPhone Race? The explosive rise in sales of handsets running the Android operating system has given Apple a run for its money. eMarketer expects the Google platform to win out by the end of 2012. Full Article Read More Share this:. . . . Moving from data paralysis to actionable analysis Building a strong analytics foundation with the Adobe Online Marketing Suite. This webcast discusses: Optimization tips from analytics guru Jim Sterne Steps to integrate analytics across multiple channels How Build.com increased revenue per visitor by 33% Download Now Brand Values Yield Clues to Social Media Influence Purchasers of big-ticket items, including vehicles, are not all equally likely to be active on the same digital channels. Marketers must keep in mind the media habits of their brand's target audience to determine the best places to reach them, and must be keenly aware of the role online social channels play in influencing their purchases. Full Article Read More Share this:. . . . Which of the following do you need? Actionable data to validate your ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. If you answered 'Yes' to any of the above, you need eMarketer Total Access. RECENT BLOG POSTS eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 In the "Year of the Tablet" What Do Marketers Need to Know? CES Roundup: 4G Smartphones—Bigger, Faster...Better? All Recent Blog Posts » RECENT ARTICLES Online Communities Are a Winner for Women Social Network Users Are Satisfied with Privacy Options How Marketers Can Experiment with Social Games Website and Email Critical B2B Investments All Recent Articles » LATEST ANALYST REPORTS Germany: Digital Market Trends Social Gaming: Marketers Make Their Move UK Social Network Advertising: A New Platform for Consumer Goods Shopping for Insurance Online: A Multichannel Quest Shopper Marketing Insight: Embracing Digital Touchpoints All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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