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March 10, 2011

Real-Time Bidding Grows Among Advertisers, Agencies and Publishers

Research indicates marketers and agencies will increasingly rely on real-time bidding to purchase a share of their ad placements this year. Real-time bidding provides advertisers direct access for buying ad inventory on publisher sites and networks, which are increasingly offering real-time bidding or exchange platforms. Full Article

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IMPACT 2011 Conference
for CMO's & Senior Marketers-Apr 10-15, Las Vegas

Learn from marketing experts how to utilize customer data, optimize & automate marketing processes, & make better decisions. Tracks include insights on:
Social – Personalization – Automation – Customer/Web Analytics. IMPACT is where science sharpens marketing. Get more info here. Advertisement

More Marketers Move Toward Engagement on Social Media

By using retweets, @ replies and posting on their Facebook walls, marketers are taking more steps to get truly involved on social networks. By now, companies are getting past the phase of "just have to be on" social media and are starting to engage more authentically and build communities on these sites. Full Article

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New Report: Ante Up: Live Chat a 'Must-Have' for Retailers

Lauren Freedman, President of the e-tailing group interviewed 20 leading online merchants to understand what role live chat plays for them. The most significant finding was simply that even among retailers not using live chat, they all acknowledged that soon – they must. Download Now





March 20, 2011, Miami, FL
eMarketer Principal Analyst Noah Elkin will lead a session on "Making Marketing Sense of the Tablet Landscape."
March 24, 2011, New York, NY
eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends.

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