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March 10, 2011

Real-Time Bidding Grows Among Advertisers, Agencies and Publishers Research indicates marketers and agencies will increasingly rely on real-time bidding to purchase a share of their ad placements this year. Real-time bidding provides advertisers direct access for buying ad inventory on publisher sites and networks, which are increasingly offering real-time bidding or exchange platforms. Full Article Read More Share this:. . . . IMPACT 2011 Conference for CMO's & Senior Marketers-Apr 10-15, Las Vegas Learn from marketing experts how to utilize customer data, optimize & automate marketing processes, & make better decisions. Tracks include insights on: Social – Personalization – Automation – Customer/Web Analytics. IMPACT is where science sharpens marketing. Get more info here. More Marketers Move Toward Engagement on Social Media By using retweets, @ replies and posting on their Facebook walls, marketers are taking more steps to get truly involved on social networks. By now, companies are getting past the phase of "just have to be on" social media and are starting to engage more authentically and build communities on these sites. Full Article Read More Share this:. . . . New Report: Ante Up: Live Chat a 'Must-Have' for Retailers Lauren Freedman, President of the e-tailing group interviewed 20 leading online merchants to understand what role live chat plays for them. The most significant finding was simply that even among retailers not using live chat, they all acknowledged that soon – they must. Download Now RECENT BLOG POSTS Report Roundup: Consumers & Ecommerce Stat of the Day: Apple to take 78% of global tablet market share in 2011 Stat of the Day: Bing Not Making a Dent in Google's Share of Search Revenues eMarketer is Hiring Stat of the Day: Mobile Ad Spending to Reach $1.1 Billion in 2011 All Recent Blog Posts » RECENT ARTICLES More Marketers Move Toward Engagement on Social Media Search Behavior Shines Spotlight on Organic Results Automotive Online Ad Spending Revs Up How Financial Services Advertisers Can Get the Most from Online Display Campaigns All Recent Articles » LATEST ANALYST REPORTS Teen Girls: Always on a Social Shopping Mission Demographic Profile—Teens Western Europe Social Network Usage UK Multichannel Marketing: New Paths to Consumer Engagement 7 Trends for Video Advertising Engagement All Reports » eMARKETER EVENTS iMedia Breakthrough Summit March 20, 2011, Miami, FL eMarketer Principal Analyst Noah Elkin will lead a session on "Making Marketing Sense of the Tablet Landscape." AppNation Advertising and Media Summit March 24, 2011, New York, NY eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends. All eMarketer Events »

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