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March 7, 2011

Mobile Web Experience Frustrates Heaviest Users

Small, slow and, for many, missing popular components like Flash, the mobile web experience has a long way to go before it matches up to the PC internet. Full Article

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The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement

Increasing subscriber engagement is a top priority for email marketers in 2011 as ISP's begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now

Small Businesses Doubled Use of Twitter in 2010

As small and medium-sized businesses increase their reliance on social media to reach local customers, the most popular tool they turn to is Facebook. But Twitter usage has more than doubled, according to one study, to about one in five businesses. Full Article

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You are about to deliver a presentation on your latest flash of digital marketing genius.

You can:

  1. Support your idea with data and analysis.
  2. Pitch from the seat of your pants.
  3. Hope no one notices you don't have a real case.
If you picked A, eMarketer Total Access is right for you.





March 8, 2011, Austin, Texas
eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement."
March 24, 2011, New York, NY
eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends.

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