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March 7, 2011

Mobile Web Experience Frustrates Heaviest Users Small, slow and, for many, missing popular components like Flash, the mobile web experience has a long way to go before it matches up to the PC internet. Full Article Read More Share this:. . . . The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement Increasing subscriber engagement is a top priority for email marketers in 2011 as ISP's begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now Small Businesses Doubled Use of Twitter in 2010 As small and medium-sized businesses increase their reliance on social media to reach local customers, the most popular tool they turn to is Facebook. But Twitter usage has more than doubled, according to one study, to about one in five businesses. Full Article Read More Share this:. . . . You are about to deliver a presentation on your latest flash of digital marketing genius. You can: Support your idea with data and analysis. Pitch from the seat of your pants. Hope no one notices you don't have a real case. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS Stat of the Day: Apple to take 78% of global tablet market share in 2011 Stat of the Day: Bing Not Making a Dent in Google's Share of Search Revenues eMarketer is Hiring Stat of the Day: Mobile Ad Spending to Reach $1.1 Billion in 2011 eMarketer Webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers All Recent Blog Posts » RECENT ARTICLES Media Usage and Shopping Habits of Teens Ford Blends Digital with Branded Content In-Banner Video Sees Slip in View-to-Completion Rates Increasing Digital Exposure for America's Biggest Spenders: Grandparents All Recent Articles » LATEST ANALYST REPORTS Teen Girls: Always on a Social Shopping Mission Demographic Profile—Teens Western Europe Social Network Usage UK Multichannel Marketing: New Paths to Consumer Engagement 7 Trends for Video Advertising Engagement All Reports » eMARKETER EVENTS 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." AppNation Advertising and Media Summit March 24, 2011, New York, NY eMarketer CEO Geoff Ramsey will present the latest data around mobile and tablet trends. All eMarketer Events »

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