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April 7, 2011

Social Ads Spur Big Engagement Opportunities

Clickthrough rates on social network advertising are low, but there's more to engagement than the click. Taking other interactions into account, and controlling for costs, some social media advertisements outperform many other formats. Full Article

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Engaging Today's Empowered Customer: Critical Insight for Marketers!

Join Experian Marketing Services for a free webinar on Thursday, April 28 at 1:00pm ET. Learn the latest benchmark and trend data covering the digital landscape and consumers including: consumer insight, addressable advertising, email, social, mobile, search, data management, and more...
Register now

Mobile Ordering Makes Fast Food Faster

Efficiency-focused casual restaurant segments have been the most apt to introduce online ordering and mobile apps. The two capabilities are beginning to merge and present a powerful tool for restaurant operators and their convenience-hungry customers. Full Article

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Which of the following do you need?

  • Actionable data to validate your ideas.
  • Best practices for reaching consumers online.
  • Clarity to separate digital realities from hype.
If you answered 'Yes' to any of the above, you need eMarketer Total Access.





April 14, 2011, Chicago, IL
Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter.
May 2, 2011, Amelia Island, Florida
eMarketer principal analyst Debra Aho Williamson will be presenting an insight address on "Getting it Right with the Mom Blogger Community, it's Not as Easy as You Think."

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