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April 7, 2011

Social Ads Spur Big Engagement Opportunities Clickthrough rates on social network advertising are low, but there's more to engagement than the click. Taking other interactions into account, and controlling for costs, some social media advertisements outperform many other formats. Full Article Read More Share this:. . . . Engaging Today's Empowered Customer: Critical Insight for Marketers! Join Experian Marketing Services for a free webinar on Thursday, April 28 at 1:00pm ET. Learn the latest benchmark and trend data covering the digital landscape and consumers including: consumer insight, addressable advertising, email, social, mobile, search, data management, and more... Register now Mobile Ordering Makes Fast Food Faster Efficiency-focused casual restaurant segments have been the most apt to introduce online ordering and mobile apps. The two capabilities are beginning to merge and present a powerful tool for restaurant operators and their convenience-hungry customers. Full Article Read More Share this:. . . . Which of the following do you need? Actionable data to validate your ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. If you answered 'Yes' to any of the above, you need eMarketer Total Access. RECENT BLOG POSTS Behind the Numbers: US Major Media Ad Spending Google's Online Ad Market Share to Reach 43.5% This Year eMarketer in the News Gains in Online Magazine & Newspaper Ad Spending Will Not Offset Print Losses US Magazine Print Ad Revenues Fell 5% in 2010 All Recent Blog Posts » RECENT ARTICLES Is Mobile Video Viewing Taking Off? Advertisers Demand More Audience Targeting Capabilities What Brand Marketers Expect from Social Media Followers Ecommerce Sales on Track for Healthy Growth All Recent Articles » LATEST ANALYST REPORTS UK Online Grocery Shopping US Retail Ecommerce Forecast: Growth Opportunities in a Maturing Channel Digital Lives of Boomers: Reaching Them Online Banking Online: Multichannel Engagement Deepens Customer Loyalty Facebook Users: The Juggernaut Rolls On All Reports » eMARKETER EVENTS eMarketer Breakfast: Social Networking Usage & Marketing Trends (INVITE ONLY) April 14, 2011, Chicago, IL Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter. iMedia iMoms Summit May 2, 2011, Amelia Island, Florida eMarketer principal analyst Debra Aho Williamson will be presenting an insight address on "Getting it Right with the Mom Blogger Community, it's Not as Easy as You Think." All eMarketer Events »

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