Jumat, 14 Januari 2011

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January 14, 2011
Social Media Strategists Look Hard at ROI this Year
The question of return on investment has always plagued social media marketers, but now that serious dollars are on the table for many companies, ROI will become a must-have. Strategists are taking a hard look inward as they evaluate their programs and turn to internal education to improve their efforts. Full Article

The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement
Increasing subscriber engagement is a top priority for email marketers in 2011 as ISP's begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now

Insurers Slowly Move to the Web
Michael Costonis of Accenture spoke with eMarketer's Lauren McKay about what insurance customers need today and how providers are stepping up to meet these demands. Full Article

Michael Costonis
Executive Director, Insurance, North America

You need to develop a social media program, but aren't sure how to get started.

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  2. Waste months compiling info and determining the right direction.
  3. Move forward on a hunch and risk executing poorly.
  4. Give up.
If you picked A, eMarketer Total Access is right for you. Learn why.

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The eMarketer Daily will not be published on Monday, January 17, in observance of Martin Luther King, Jr. Day. The next edition will be sent out Tuesday, January 18.

Join eMarketer Principal Analyst
Debra Aho Williamson for a free webinar:
January 20, 1 PM EST.
Click here to register.
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German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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