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January 18, 2011
Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011
Social network ad spending in the US will be up more than 50% this year, eMarketer forecasts, thanks largely to the ever-increasing power of Facebook. The company's continued success will help propel the social network ad market to nearly 11% of all US online advertising this year. Full Article



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In-App Purchases Become Major Mobile Revenue Stream
As the app market matures, developers are experimenting with different ways to cash in and finding the ability to sell extras within applications is a lucrative opportunity. Full Article



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eMARKETER SPEAKING AND EXHIBITING
2011 MPA Digital: Social Media
January 19, 2011
eMarketer principal analyst Debra Aho Williamson will be presenting a keynote session on "Social Media: The 50,000-Foot View"

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